This project focused on developing a complete visual identity for a swimming club, aimed at creating a recognizable and welcoming brand that communicates both professionalism and a sense of safety in the water.
The core idea behind the identity was to reflect the calm, trust and positive atmosphere of the swimming environment, while also conveying energy, movement and the joy of being in the water. Swimming community often build strong social connections around shared activities and healthy lifestyles, making visual communication especially important for creating a sense of belonging.
For this project I developed the logo and full visual identity system, including the color palette and the overall visual language of the brand.
My responsibilities included:
• logo design and brand identity development
• defining the color palette and graphic style
• developing the visual communication language of the brand
• defining the photography style used in brand communication
• defining the color palette and graphic style
• developing the visual communication language of the brand
• defining the photography style used in brand communication
The visual system was designed to feel clean, modern and approachable, emphasizing clarity and trust — important qualities for a sports environment connected with water and safety.
The result is a cohesive brand identity that helps the club communicate its values and build a recognizable presence across its visual materials.
Client:WAVE Swimming Club